Facebook, the world’s most popular social networking platform, has become a major way for businesses to reach out to their customers. While many companies focus on the number of likes they get on their posts, engagement is far more important than simply getting lots of likes. Here’s why quality matters more than quantity regarding Facebook likes. You will also learn how to boost engagement on facebook posts with likes and what benefits it can bring to your business.

What are Engaged Followers?

Engaged followers are those that actually interact with your content – not just like your post and move on. This could mean liking, commenting or sharing a post that you have put up. Engaged followers show genuine interest in your posted posts, which can be extremely valuable for your business or organization.

Why Is Engagement Important?

Engagement shows that people care about your message and are interested in your words. They may even take action based on something they read from your post! This activity can help boost your brand awareness and create relationships with potential customers who could eventually become paying clients or patrons.

How Can You Increase Your Engagement?

There are several ways to increase engagement on Facebook:

1) Post Regularly:

The more regularly you post, the higher chance people will see your posts and engage with them. However, make sure to not overdo it as too many posts can lead to burnout from followers who feel overwhelmed by all the notifications popping up in their feeds.

2) Use Eye-Catching Visuals :

Using visuals such as photos or videos is a great way to draw attention to your posts and encourage users to click through and read more about your posts! Images also tend to perform better than plain text so don’t be afraid to add some colour every now and then.

3) Ask Questions & Encourage Discussion :

Asking questions or posing thought-provoking topics encourages discussion among followers, which is always good! People love to share their opinions, so give them the opportunity to do so whenever possible. Not only will this help increase engagement, but it will also give you an insight into what type of content resonates best with your audience – so you can tailor future content accordingly!

4) Use relevant hashtags:

Using hashtags that are both directly and indirectly related can help draw attention to certain posts, as well as increase visibility among new audiences who may not be following you (great if you’re trying to grow!). Just make sure that any hashtags you use are relevant, otherwise it won’t be effective at all!

5) Target specific audiences:

With tools such as ‘Audience Optimisation’ available within the Ads Manager section of Facebook, it’s easier than ever for businesses/organisations/individuals to target specific demographics based on age group, location, etc… This allows for greater control over which types of people see certain posts – helping to significantly increase engagement rates depending on how well the audience is suited to certain types of content.

6) Integrate polls & surveys:

By using polls & surveys, you can quickly gain detailed insights into customer preferences which can then be used to modify products/services accordingly, resulting in improved satisfaction levels & increased loyalty over time. What’s more, surveys also provide an opportunity for engagement, killing two birds with one stone!

7) Connect with other sites:

Interacting with other Pages (especially those in similar industries) offers opportunities for further promotion via cross-sharing opportunities, whilst also introducing yourself/your Page(s)/business etc. to new audiences who may not be aware of them – increasing overall exposure & potential engagement levels too!

8) Respond quickly to comments:

An often overlooked, but still very important aspect when it comes to improving engagement rates is responding quickly (and frequently!) to comments left by users on various posts by businesses. This shows viewers that there is someone actively monitoring comments/posts & getting back to people – building trust between brands & potential customers alike, which in turn leads to increased loyalty + conversions in the long run.

Conclusion.

While having lots of likes looks impressive, true success lies in having an engaged following that actually interacts with every post shared by businesses/organisations etc… In conclusion, quality will always trump quantity when it comes to focusing efforts on increasing engagement rates across multiple platforms – especially Facebook!